If you are currently considering developing a mobile app for your alumni office, you’ll find the following a helpful discussion about how such an app can help in your fundraising efforts.
- Provides a Consistent Opportunity for Giving:
A simple icon for accepting gifts, placed on the home screen of your alumni app, provides a great and consistent reminder about alumni giving. You never know when the best time to contact each person may be, but an app installed on someone’s phone enables them to give any time, day or night. - Does Not Annoy by Being Overly Proactive:
It’s not a disruptive phone call or another piece of junk mail to be tossed in the trash. A link or icon on the alumni app simply provides a reminder about giving each and every time the alumnus uses the app. And if you’d like to be a little more proactive, like, say during a giving campaign, you can set the app to prompt the user the next time the app is opened. - Low Cost:
Zero postage costs. Zero printing costs. Zero volunteer time. Can’t get much better than that! - Provides a Platform for Sharing What has been Done with Alumni Dollars:
You probably find more success in your campaign efforts when you can show how the money will be used, or even how previous gifts were used effectively. A mobile app for alumni provides a great platform for sharing this type of information, and you can include pictures as well to give potential donors a powerful visual of your objectives.