- Cool “Give-a-Way” Item:
Advertise your admissions iPhone/Android app to students (and parents) visiting your campus, or better yet, incorporate some aspects of the app into the walking tour! Have them “check-in” at certain locations or take photos to be shared or submitted back to your office. This will get your app installed and opens up a new and powerful line of future communications. - Higher Quantity of Contacts:
Once an app is installed on a user’s phone, you can push messages directly to the device. Anyone who has used apps understands the power of this kind of messaging. While emails get blocked or simply deleted, direct mail pieces get thrown in the trash, messages sent to an app on a mobile device will have a much greater acceptance rate. Not only will your communications be received but the cost of sending them is extremely low, allowing for multiple, periodic notifications of upcoming events or approaching deadlines. - Higher Quality of Communication:
Communications through a native mobile app offers the opportunity to incorporate many different kinds of media and social media. Share videos and pictures, and enable those prospective students to share these items with their social network, which creates even more leads. - Improved Data Gathering:
Integrate custom forms that gather useful user information. You’ll have a high conversion rate once the app is installed, but this can be increased even more with occasional, gentle prompts to provide the data. Once you collect info suck as potential major, gender, interests, etc. you can begin to really connect the student with the potential opportunities your campus can provide. - Opportunity to Differentiate Yourself:
Not many campus admissions offices currently use mobile apps, so that alone will make you stand out. However, even as a greater number of schools begin to use iPhone, iPad, and Android apps in their recruitment efforts, you can still find ways to set your app apart. Adding interactive features like polls and contests, or unique content, such as blog feeds from current students, will make your app different and memorable.
Learn more about our apps for admissions offices.